The Collision Management Manifesto
Project management handles the work you planned. Collision management handles the work that crashes into it.
GTM teams live in constant collision. Two reps land on the same account. Marketing promises what the roadmap can't deliver. CS finds out about the outage from the customer. None of it was planned. That's the point: the work that kills scaling companies is the work nobody scheduled.
The industry’s answer has been more meetings, more dashboards, more platforms. We think the answer is a discipline, run by a crew of agents, not one more dashboard: name the collision types, connect the data, run a radar, and resolve conflicts fast and fairly before they compound. That discipline is collision management. We’re building the category, and the crew, around it.
01
Unplanned work is the real work.
Plans don't fail on the plan. They fail where plans collide. Watch the intersections, not the Gantt chart.
02
Collisions compound.
One collision creates three more downstream. The earliest signal is the cheapest one you'll ever get.
03
Visibility without meetings.
If alignment needs a standing 90-minute meeting, it isn't alignment. It's overhead in a costume.
04
Read the stack you already run.
The signal is already in your Salesforce, HubSpot, and PostHog. It just isn't in one place, scored. Until now.
05
Resolve fast, resolve fair.
Speed without fairness breeds resentment; fairness without speed breeds escalation. Playbooks deliver both.
A crew, not a dashboard
A dashboard shows you the collision. A crew does something about it.
Every tool in this category ends at the same place: a dashboard. A wall of charts that shows you the collision after it landed, then waits for a human to notice, diagnose, decide, and chase the fix across five tabs. The dashboard’s job ends exactly where the real work starts.
A crew of agents doesn’t wait. Each one owns a slice of the motion: the calls, the pipeline, the coverage, the fixes. They share one collision model, so a signal one agent catches becomes context every other agent uses. The radar you watch is the surface. The crew is what’s working underneath it, around the clock.
One agent that watches for collisions is a feature. A coordinated crew that catches them, reasons about them together, and drafts the fix is a company. That is the whole bet: GTM doesn’t need one more screen to stare at. It needs a team that never sleeps. We’re building the crew.
Why "major"?
The name is a Bowie pun. Major Tom, the operator floating alone as ground control loses the signal. Every founder scaling past founder-led execution knows the feeling: you drift from the day-to-day, and the transmissions get patchy.
We're the other end of that radio: ground control for your GTM, watching the radar so you can fly the mission. And yes, we picked a rock-and-roll name on purpose. This industry has enough beige software named by committee. Operators deserve tools with a pulse.
From the founders.
We're Jason and Adam, RevOps operators, not consultants. We've spent 15+ years watching the same chaos wreck scaling startups. Now we're building majorGTM in public. Connect your stack, get your radar, and tell us where it's wrong.
Can you hear me, major GTM?